The fourth installation in our TikTok series provides you a detailed checklist for creating and implementing an effective TikTok strategy for your brand.
Like any social media platform, the key to success is strategy. TikTok is no exception. We are breaking down all the necessary steps of creating a TikTok strategy and proper implementation. From creating your account to repurposing your content, we created the ultimate TikTok strategy checklist!
Before we start, make sure you read our intro to TikTok, learn how brands can use this platform, and understand the algorithm.
TikTok Strategy Onboarding Checklist:
- To begin, create your TikTok account.
- Before moving on, establish a vertical that will resonate with your target audience.
- Create a strategic plan for your first 5 videos to establish your authority score.
- Follow accounts that are popular with your ideal demographic.
- Switch your account to a Pro Account to access analytics.
- Devise an advertising plan.
- Engage with similar accounts to gain exposure.
- Post consistently and post often.
- Now that you have a steady stream of strategic content, cross-promote your TikTok account on your other social channels.
- Most importantly, stay relevant on all trends: challenges, hashtags, sounds, ads, filters, and more.
Content Creation Checklist:
- Create content with current trends in mind. If you hop on a trend early enough, your video has a better chance of going viral.
- Gather video content in advance.
- Prioritize short videos. 10-15 second videos are more likely to receive higher view counts.
- Utilize various in-app features, such as adding text, to make videos more engaging.
- Pick a trending sound to add to your video if there is not already a specific sound associated with the trend.
- Write a short caption if necessary, and provide credit if using UGC.
- Add hashtags that are relevant to your vertical and incorporate trending hashtags if appropriate for your brand.
- Repurpose your TikTok content for other social media platforms.
Utilizing these checklists when creating your brand’s TikTok strategy will ensure you are making the most out of your new social media platform. We hope this blog makes you just as happy as this guy! ⬇️
Next up on your to-do list for conquering TikTok, learn how to create high performing content!