The Client:
Universal Music Group Nashville

The Challenge:
To rejuvenate the pastime of listening to records and specifically going to a local record store on Record Store Day and buying vinyls to listen to or collect. To increase brand awareness for Record Store Day.

The Solution:
The Universal Music Group Nashville team produced a fun video promoting consumers going to independently owned record stores and purchasing Universal Music Group Nashville vinyl during Record Store Day weekend.

It was a video of a Record Store Day special vinyl of Eric Church’s rolling across different Nashville scenes on its way to a local record store.