The difference between interest targeting and web traffic comes down to intent.
Everyone has access to Instagram Ads but just because you have access to them doesn’t mean you are qualified to use them. When Instagram ads were first tested, Instagram purposely hid the comments so you couldn’t see that 99% of them were negative. Even the biggest brands (and their ginormous agencies) have difficulty finding the right way to communicate to an audience that is not used to seeing ads on this platform.
Target the right audience
When identifying the right target audiences for our Instagram Ads, we first look at the audience segments that have shown the most intent. Interest targeting, even when the interests comprise the very nature of who your fans are, does not mean these people are ready to convert. However, if you are retargeting people who have already been to your website, there’s a higher probability that these people are ready to buy. The difference between interest targeting and web traffic comes down to intent. Below, you will see a difference between running a conversion ad campaign to people who meet interest qualifications and those who have been to the CWD website.replica rolex
When we targeted people who had already visited our website, our conversion cost was 650% less than the conversion cost of people we targeted by interests of Outside Online, REI, and were dog owners.
Treat your audience as humans
What does this mean? It means you need to stop cold calling people with promotions that are not ready to hear your message. Start viewing your audiences as real human beings and treat them no differently than you would in real life. The first Ad Set that is targeting interests is equivalent to getting a phone call from a telemarketer while you’re in the middle of eating dinner with your family.fake rolex wholesale
Does anyone enjoy that? No. People who have not opted in or shown some sign of intent are not ready to be sold to. Sure, you’ll get conversion results but at a cost that will not yield a positive ROI.
We can help. Hit the contact us button below, we would love to help you get more Instagram conversions! fake watches in india
