4Top Hospitality

4Top Hospitality Group is a restaurant group with multiple locations and concepts across the Southeast, including 6 locations here in Nashville. 4Top started in Jackson, Mississippi when the group acquired the Amerigo and Char concepts and has continued to grow over the past 10 years. As an agency, we’ve worked for all of 4Top’s concepts providing creative services and content and ad strategy. 

Projects

Amerigo

With five locations across Tennessee and Mississippi, Amerigo has become a local Italian favorite since opening its doors over 30 years ago. From photo and video projects to digital advertising, we’ve enjoyed partnering with Amerigo and supporting their marketing and creative efforts. Check out some of the projects we’ve created for Amerigo in the past! 

Projects

Anjou Restaurant

Anjou is a French bistro, led by father-daughter duo Christan  Amelot and Anne Amelot-Holmes, bringing over 40 years of French culinary expertise to the kitchen. It’s been a great opportunity to help Anjou reach their brand goals with our creative services and advertising strategy. 

Bart Durham Injury Law

Bart Durham Injury Law is a Nashville staple. Bart Durham has been practicing law in Tennessee for over 45 years and has become a Nashville icon known for his famous commercials and bus wraps. Working with Bart Durham Injury Law has challenged us to think creatively in our marketing methods to work around Facebook’s advertising regulations. Check out some of our work! 

Projects

Belle Meade Bourbon

Belle Meade Bourbon is one of Nashville’s own industry leaders in cask finishing American Whiskey. Our team helped refine their brand by providing high-quality photo and video content for social media and marketing purposes. 

BoomBozz

BoomBozz Craft Pizza & Taphouse is a chain pizza and craft beer restaurant with eleven locations in Tennessee, Kentucky, and Indiana. Our team helped with content creation and social media strategy to promote the newest location in East Nashville.

Camping With Dogs

Camping With Dogs is an in-house apparel and lifestyle brand for outdoorsy dog owners. Camping With Dogs was created by Parachute Media’s CEO, Ryan Carter, in 2015 and has grown to almost 600,000 Instagram followers. Working with Camping With Dogs has allowed us to express our love for dogs and the outdoors in a creative way and build a community of dog-lovers online. Take a look at some of our exciting projects!

Projects

Char Restaurant

Char is a southern-style modern steakhouse offering USDA Prime and Choice cuts of meat, fresh seafood, classic cocktails, and more. While working with Char, we created visual content to showcase the Southern cuisine and generate more foot traffic by utilizing digital advertising. Check out some of our greatest work we’ve created for Char!

Projects

Churchill Mortgage

Churchill Mortgage is a mortgage company on a mission to help you on the smartest path towards home ownership. Working with Churchill Mortgage gave us the opportunity to help them promote their business and reach their target audience in an effective and efficient manner. Check out some of our work!

Cumberland University

Cumberland University has been providing higher education in Lebanon, Tennessee for over 177 years and has recently become one of the fastest-growing liberal arts colleges in Tennessee. With such a saturated higher education market in the Nashville area, our main goal with Cumberland University has been to increase brand awareness and set them apart from other Liberal Arts Universities in Middle Tennessee. 

Projects

Dignity Memorial

Dignity Memorial believes that there is no greater responsibility than honoring and preserving the story of one’s life. All too often, celebration of life services are left to families of loved ones who have passed. Dignity Memorial wants to empower people to pre-plan their own celebration of life, so that they can get right back to making the most of every day. We helped Dignity Memorial compose a social media handbook as a resource for staff at different branches across North America as well as build out a ‘Bucket List’ social media campaign to help highlight their pre-planning services through different video, photo, and graphic elements. 

Doomswell

Doomswell builds a variety of high-performance surf style and hybrid wakesurf and skimboards. Our team developed action-packed social media content to support their brand goals of reaching new audiences, driving engagement, and increase website traffic.

Edley’s Bar-B-Que

Edley’s Bar-B-Que has been a Nashville Institution since their first location opened on 12 South and have now expanded to 5 locations across the Southeast. We were the full-service agency for Edley’s Bar-B-Que for years, providing creative services, content strategy and creation, and ad strategy. Check out some of our work! 

Projects

Etc.

Etc. is the sister restaurant of Chef Deb Paquette’s award-winning restaurant Etch. Deb is well known in Nashville where she’s been a Chef for the last thirty-plus years. We’ve loved being able to help support etc. in reaching their brand goals with our creative services and advertising strategy.

Etch

Etch is a globally-inspired restaurant by award-winning chef Deb Paquette located in Nashville. Deb is well known in Nashville where she’s been a Chef for the last thirty-plus years. We’ve loved being able to help support Etch in reaching their brand goals with our creative services and advertising strategy.

Evolve Pet Food

Evolve is a super premium pet food made with healthy and holistic ingredients. When we started with Evolve, they were looking to define their branding and reach their target audience through various social media platforms. Through various funneled marketing campaigns, we’ve helped grow Evolve’s Facebook following from around 20k to over 100k page likes. Be it a funny video to get their audience laughing or an emotional story to pull at the heartstrings, we’ve helped to create a variety of photo, video, and graphic design assets for Evolve. Be sure to check out some of our favorite work!

Projects

Hardee’s

Hardee’s is an American fast-food restaurant chain with locations primarily in the Southern and Midwestern United States. We’ve had the opportunity to work with Hardee’s on multiple creative projects! Check them out!

Projects

HCA Healthcare

HCA Healthcare is a leading provider in each of the communities they serve who strives to cater to their patients through compassion, knowledge, and skill. HCA approached Parachute Media to develop collateral to support internal communication within their company. 

iFetch

iFetch is a dog product brand for the clever and playful dog. Partnering with iFetch allowed us to help them increase brand awareness and produce fun and creative content to promote their engaging product. Take a look at some of our projects!

Projects

Kirkland’s

Kirkland’s is a home decor and gift store with more than 400 stores across the nation that provide great style for a great price. Our collaboration with the Kirkland’s team has yielded exceptional engagement and increased organic reach through intentional social media content. Take a look at projects that supported Kirkland’s goal to grow its social channels through organic efforts!

Projects

Lipscomb Academy

Lipscomb Academy is a private, college preparatory school in Nashville founded in 1891 by David Lipscomb. We worked with Lipscomb academy to increase leads and enrollment by providing a successful Google Ads strategy and SEO recommendations. 

Mercedes-Benz

Mercedes Benz has a long history of automotive innovation. In fact, for more than 94 years, Mercedes Benz has managed to pave the way for the automobile industry through agility-like forward-thinking and prioritizing the community they’ve attracted. We’ve partnered with Mercedes Benz to create visual content for more than a dozen of their luxury vehicles and counting. 

Merrell

Merrell is an international shoe and apparel brand made for those who love the great outdoors. Our team has worked with Merrell for nearly four years creating video and photo assets for social media, as well as providing strategy and paid social advertising services. 

Projects

Nelson’s Green Brier Distillery

Nelson’s Green Brier Tennessee Whiskey is the original Tennessee Whiskey, holding the 5th distillery license ever granted in the U.S. after prohibition. Our team helped refine their brand by providing high-quality photo and video content for social media and marketing purposes.

Nossi College of Art

NOSSI College of Art is the only college in Tennessee designed specifically as an art school. NOSSI provides students the opportunity to pursue careers in photography, graphic design, illustration, video, film, web, and more. Partnering with NOSSI gave our team the chance to embrace our creative side.

Pancho & Lefty’s Cantina

Pancho & Lefty’s Cantina is a concept created by the owners of Edley’s Bar-B-Que. Not only have they won Nashville’s best margarita multiple years in a row, they also have killer Hot Chicken Tacos. We helped build the Pancho & Lefty’s brand from the ground up, providing our creative services and messaging and content strategy. Check it out!

Projects

Paula Deen Pet Food

Hey, Y’all! One of our largest clients, Sunshine Mills, manages Paula Deen’s pet food line, Paula Deen Pets. Through our time working with Paula Deen Pets, we’ve enjoyed channeling our true southern voice and mindset to connect to her loyal fan base. Head on over to the Facebook page, Paula Deen Pets, to see some of our latest work for them.

Pup Corn Plus

When tasked with making low-calorie dog-shaped pup treats come to life, we knew our client had picked the right agency for the job. Pup Corn Plus is one of Sunshine Mill’s top-selling products. Sunshine Mills recently resigned the treat, its packaging, and the website. We helped them build out creative assets including stop motion videos, clever graphics, and even fully customized diorama-style sets to capture different Pup Corn Plus narratives.

If you’re looking to showcase a new product, we’re the ones to help you out

REI Co-op

As a trusted leader of the outdoor industry, REI believes that a life outdoors is a life well-lived. It only made sense to partner with REI to create content with them featuring our in house brand, Camping With Dogs. Our office is full of active people ready to take on the next adventure, so if we’re not creating content for brands like REI, you’ll probably find us shopping there!

Projects

Saltine

Saltine is a modern restaurant and bar, located in Nashville, TN, with creative cocktails and menu selections from the land and the sea. It’s been a great experience working with Saltine and supporting them to help achieve their brand goals with our creative strategy and advertising expertise.

Share Charlotte

Share Charlotte is a non-profit organization in Charlotte, NC. They provide a community for all non-profits in the area to share resources and find ways to make an impact. We worked with them on creating a video for winter pet safety along with a strategy for marketing the content for three of their members’ social channels.

Sunshine Mills

Family owned and operated for over 50 years, Sunshine Mills has been a staple in the pet food industry. Located right here in the southeast, Sunshine Mills is proud to support local and national retailers and offer a wide array of pet food options for every type of buyer. We’ve enjoyed helping Sunshine Mills define their key brands and increase sales. Whether it is traveling across the country to capture the perfect content for their next trade show or capitalizing on trending pet challenges, we’ve been there to help. Check out some of our work!

Projects

Tennessee Alliance for Legal Services

The Tennessee Alliance for Legal Services is a statewide nonprofit organization committed to serving the public interest by improving access to civil legal assistance. When TALS received a grant for advertising, they came to us! We provided social media content and ad strategy and Google Ads services. We also provided SEO seminars and social media training sessions so they could continue their marketing even after the grant was over.

The Elephant Sanctuary

The Elephant Sanctuary in Tennessee provides captive elephants with individualized care, offers companionship, and raises public awareness of the complex needs of elephants in captivity and the crisis facing elephants in the wild. As an agency, we provided creative services and social media strategy. 

The Pedigree Foundation

Pedigree Foundation is a non-profit that supports animal shelters and rescue organizations while also encouraging people to adopt, volunteer, and donate. Working with the Pedigree Foundation challenged us to create engaging content and make a difference with a foundation that is close to our hearts. Check out some of our work!

Projects

Tractor Supply Co.

Tractor Supply Company is a retail company focused on agriculture and the outdoors. Parachute Media ran a social media campaign in partnership with Camping With Dogs called “Find Your Wild Place” where users could visit their channels each day and discover a new scene.

Projects

Triumph Pet Food

Triumph Pet Food is a super premium pet food and treats brand, owned and operated by the Sunshine Mills family. For over 50 years, Triumph has been making recipes, with some of nature’s best ingredients, without any artificial flavors, colors, or preservatives, to fuel every adventure. Throughout our partnership, our team has generated an array of creative content across all of Triumph’s social platforms. ?

Projects

UMG Nashville

Universal Music Group Nashville is a country music division of the UMG record label operating in the heart of our nation’s Music City. UMG Nashville supports more than 115 country artists, and our teams collaborated to produce timely, fun, and meaningful content. Check out some of our work for UMG! 

Projects

Wang Vision Institute

Wildwood Resort

Wildwood Resort & Marina is located on the shores of the Cumberland River in Granville, Tennessee. Our team helped develop their branding and online presence, handled social strategy and content development as well as designed a map of the property.