The Client:
Universal Music Group Nashville

The Challenge:
To garner emails for the Universal Music Group Nashville email list and promote CMA Fest 2017 in one Facebook ad campaign.

The Creative Solution:
Parachute Media designed a CMA Fest ticket giveaway with the entry point being email capture. The video promoting the giveaway was a GIF of a pair of CMA Fest tickets in the foreground with different Nashville scenes as the background.

The Results:
6,261 leads and 108,154 people reached at $0.40 per lead.