Create Your Trail Canvas Ad

Graphic Design | Animation | Video | Strategy

A creative advertising campaign for social media marketing.

The Project

The Client:

The Challenge:
Our goal was to create an immersive ad experience targeted at fans of our page to present a new brand campaign (Create Your Trail) while also presenting a CTA to purchase product.

The Creative Solution:
We chose to create a Canvas ad using photo and video footage of the brand’s ambassadors talking about what the trail means to them. We accompanied that content with images of the shoes the ambassadors were wearing in the videos and a CTA to visit the Merrell website.

The Results:
The ad received 7,106 link clicks to the website for just $0.39 per click. The post also resulted in 155 page likes.

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