The Client:
PEDIGREE Foundation

The Challenge:
The PEDIGREE Foundation exists to support organizations with big-impact ideas that work to ensure better outcomes for the 4 million homeless dogs that enter shelters every year. Contributions to the PEDIGREE Foundation are redistributed to shelters and rescues across America through our grant programs.

While imagery of cute dogs works well to catch a user’s eye, there was an issue with actually educating users about shelter dogs and the issues that often lead them to become homeless.

The Solution:
Our strategy was to create vibrant infographics to educate users about these issues. We wanted the infographics to stand apart from content users typically see on their Facebook feeds.