The Client:
Merrell Work

The Challenge:
Create a set of product focused video content that is appealing Merrell Work’s unique Facebook audience.

The Solution:
We discovered that Merrell Work’s Facebook audience slightly differs from Merrell’s Facebook audience and catered content to that unique audience. Our video team created a set of off-body product videos that showed the special features of the work boots in the environment they’d be used in.

The Result:
The videos collectively garnered over 243,000 views and 2,678 engagements on Facebook.