Broken Hearts Video – Marketing for Injury Law Attorneys

Video | Strategy

A creative campaign for social media marketing.

The Project

The Client:
Bart Durham Injury Law

The Challenge:
Standing out in the legal industry can be difficult since most advertising pieces just highlight different reasons why someone would need to hire an attorney.

The Creative Solution:
To stand out from this messaging, Parachute Media produced a concept that showed what it looked like when someone doesn’t need to hire an attorney. By taking this approach, we not only provide an entertaining, humorous piece for the firm’s social channels, but we also educate users that some issues cannot be solved by legal representation.

The Results:
As of submission, 51,650 users have been reached on Facebook.

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