The Client:
UMG Nashville

The Challenge:
To creatively promote artists’ upcoming releases, without violating copyright laws regarding artists’ music.

The Solution:
Parachute Media created a campaign of lyric and quote cards around each album and single release. These graphics pair beautiful imagery with inspirational lyrics and quotes. Each piece utilized custom typography to visually represent the quote or lyric.

The Results:
This is one of the top performing campaigns for this client because the viral reach of this content indicates that these pieces are frequently shared when posted on social, informing our team that users deem this content worthy of a repost.