Don’t forget to watch the @cma Awards tonight at 8/7c on @abcnetwork. Good luck to all of our nominees!

A photo posted by UMG Nashville (@umgnashville) on Nov 2, 2016 at 3:06pm PDT

The Client:
UMG Nashville

The Challenge:
UMG needed a social strategy with creative for every potential CMA award winner to post with congratulatory copy in real time as the awards were being presented.

The Solution:
To creatively design high-quality, shareable GIFs to congratulate each potential winner along with creative copy for all 25 nominees.

The Results:
This specific campaign performed well not only because of the relevance and timeliness of the execution, resulting in drastically high spikes in engagement across all platforms, but also due to the high-quality, professionally designed pieces of content.

One or more GIFs from this campaign are in the overall top performing pieces of content for UMG Nashville this past quarter on Facebook, Twitter, and Instagram, garnering some of the highest engagement this client achieved in 2016.