Augmented reality filters drive engagement and keep your brand relevant. Read more about capitalizing on Instagram AR filters for your brand in this blog!
If your brand isn’t utilizing Instagram Stories, you’re missing out on impressions, engagements, and new followers. But these Stories are a whole different beast than your typical feed posts. [...]
The final blog of our TikTok Series explains the various insights offered in TikTok Analytics to help you understand your brand’s performance and make adjustments to your content strategy moving [...]
Like any social media platform, the key to success is strategy. Review this detailed checklist to help you create and implement an effective TikTok strategy for your brand.
Our TikTok series analyzes and explains the different factors that affect the TikTok algorithm. Read on to learn more about your authority score, the For You Page review process, and how your [...]
The second installation in our TikTok series answers the question “how can brands use TikTok?” Read on to learn about the different ways your brand can incorporate TikTok into your social media [...]
The first installation of our TikTok series answers the question “What is TikTok?” and explains what makes this social media platform unique before adding it to your digital marketing strategy.
In the social media industry, we understand that trends move quickly. No matter how much we love to create our content calendars in advance, things are subject to change at any moment. We are [...]
When tasked with working remotely due to safer-at-home orders, our Parachute team had to adapt like everyone else. With the goal of increasing productivity and implementing clear, effective [...]