Back to School Safety PSA – Marketing for Injury Law Attorneys

Video | Strategy

A creative campaign for social media marketing.

The Project

The Client:
Bart Durham Injury Law

The Challenge:
As the school year geared back up in August, it’s important for parents to review school bus safety with their children. It’s also equally a needed refresher for all drivers to remember how to safely share the road with school buses as they resume their normal routes.

The Creative Solution:
Parachute Media illustrated these safety tips by filming a simulated bus route, complete with children boarding and unloading the bus.

The Results:
As of submission, this video reached over 78,000 users on Facebook.

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